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Today, in the face of the skills' obsolescence and the need for businesses to remain competitive, learning has transformed into a strategic lever which is becoming more and more important in businesses. At the same time, employees are also fully aware of the importance of regularly updating their skills with quality content.
However, according to our professional learning barometer 2024, 45% of learning managers lack of time to offer new learning courses.
So how do you respond effectively to the skills' development needs of your employees? What tools should be put in place? Content curation in learning services may be the solution: discover 3 good reasons to use a content curation tool in learing.
What is content curation?
To begin with, a small point about content curation is in order. Doing curation is sometimes confused with watch on the internet. Even if these two processes are quite similar in their implementation, the objective is not the same. Monitoring, on one hand, means looking for strategic information on the web in order to help the company remain competitive in its market. Content curation, on the other hand, has more of an objective of spreading information.
Content curation is used to select, sort, organize, and share quality content. In the context of a company, the selected information can be shared on various channels: social networks, website, blog articles or even newsletters. It is a practice that is part of the strategy of content marketing. In particular, its aim is to save time on content creation, to offer relevant content to its target audience, and to improve their natural referencing and their e-reputation.
The same principle applies to the field of learning. Curating content for learning allows collate, organizing and sharing relevant and qualified educational content for learners. The aim is to filter the learning content to keep only the most interesting resources and to verify that they come from relevant and reliable sources.
Why use a content curation tool for your learning?
As a learning manager, it is of course possible to do content curation yourself by manually looking for and sorting original and quality content in order to enrich your learning catalog. But this particularly time-consuming technique is not necessarily in line with the challenges of regularly increasing the skills of employees.
To overcome this problem, the use of content curation tools in learning is becoming more and more common. These highly effective tools not only allow to save time, but also save money in the creation of its digital learning offer.
We take stock of 3 major advantages of using curation tools in learning:
1. Use existing quality content
The web is already full of quality content. It is therefore not always necessary to create learning courses, especially if they are transversal areas. In these cases, using a content curation tool saves valuable time for learning managers, and it is also a much cheaper solution. These search tools make it easy to monitor the up-to-date and relevant information that is available on the various websites.
By doing a monitoring of the best educational content of the web, and by selecting them rigorously, the content aggregator will make it possible to offer better learning to employees. Of course, creating content is sometimes useful, especially when there are very specific needs. But curation is a more agile method that better adapts to the needs of learners who are looking for up-to-date content on a regular basis.
2. Accelerate skills development
82% of employees consider that their company should give them access to free digital content and that they would train more often if this were the case. (Source : Professionnal Learning Barometer, Edflex, 2024)
It is possible to meet these needs quickly with curation tools.
Rather than having learning content produced or curated manually, content curation tools make it possible to offer qualified content much more quickly. Content should be easily accessible on learner training dashboards.
By carefully curating content with the best tools, Edflex is in a position to generate a constantly updated digital catalog with a wide variety of themes, formats and levels to meet all needs and promote skills development.
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3. Finding qualified content more easily
The number of resources available is growing every year: finding quality learning in the jungle of Internet content has become a real expertise. For learners, sorting out becomes a real challenge, especially since it is not always easy to identify reliable and up-to-date content whose sources are verified.
Instead of wasting time on search engines with Google queries, our educational experts find everything you need, regardless of your field or industry. Your employees thus have access to interesting and targeted content independently.
Finally, learners' commitment is increased tenfold over the long term: as resources are qualified, accessible and intuitive, they can easily make learning a reflex and integrate it into their habits.
To offer a learning offer aligned with the needs and expectations of your employees, Edflex accompanies you in the creation of a personalized learning course. Leader in the curation of educational content, we identify and select the best online courses for you thanks to our partner editors and open sources content.
