Tech & Produit|Jan 26, 2022
Edflex in Asia : 2 new languages for a new market
As part of our international expansion, the APAC market has been in our sights for many months. By integrating Chinese and Japanese into our catalogue, we are opening the doors to this new and innovative territory.
3 min. read
As we announced a few weeks ago in our 2021 review, our year 2022 will have an international dimension. In order to create an increasingly effective product and meet our customers' needs, the native languages of the content are a key factor. What's next, you guessed it...
Two new languages available for our content
We have always offered learning content around the world, and always in the native language of the country. This is our strength and our difference: we adapt to the culture of our customers to best match their expectations of our solution and their needs for skills development.
After the recent arrival of Portuguese, and given the international dimension of the majority of our clients: Japanese and Chinese were no longer options. Indeed, 16% of our users are already from Pacific Asia. It was therefore obvious that we should offer learning resources in Chinese and Japanese (to start with 🤫).
Our goal? +5000 contents in Japanese and +5000 contents in Chinese by the end of the year!
Initially, these two new languages will allow us to engage our customers' learners in these countries, and to allow the deployment of the solution in fast-growing subsidiaries. Secondly, this new feature will allow us to develop our activity in these countries. For our clients, the guarantee of our expertise is all the stronger because we work in their language and offer their employees not translated content, but rather native teaching resources, thanks to our network of international teaching experts.
Today, Edflex offers training content in 7 languages, namely :
A mastery of content and languages that underlines the power of content curation and proves its interest in terms of scalability.
A new international partner
To launch this impulse on the Asian market, we are accompanied by a new partner: PERSOLKELLY.
PERSOLKELLY is one of the leading HR solutions providers in the APAC region. Thanks to a direct connection between our tools, we will be able to offer training content to companies wishing to develop a sustainable and scalable learning culture.
Upskilling and reskilling are top priorities for training managers and HR teams looking to retain talent and grow their business.
More than ever, we want to respond to the needs of the market and offer our customers a powerful solution that will satisfy the expectations of their employees. With the development of Chinese and Japanese, we enable international companies to complete their e-learning with quality and easily accessible content.
Who knows what language we'll roll out next? All bets are off!